Investing via an investment platform

Some of the advantages of investing through an investment platform are:

• Achieving greater diversity of investments than those offered in one standalone managed fund (including diversity across fund managers). 
• Easier to manage, i.e. one effective account. 
• Simplicity. 
• Regular reporting on your total investment holdings. 
• Accessing wholesale funds in most cases.
• Convenience of accessing a range of investment choices, functionality and reporting via a single platform.